Iva Werbynská is Director of the SYBA Packaging Institute, which provides expert advice on legislation and innovation in the packaging industry. Under her leadership, the institute actively promotes sustainability, circularity and correct labelling of packaging, helps companies navigate European regulations and organises the prestigious Packaging of the Year competition. Her work also includes a comparison of international packaging legislation in the context of promoting food chain safety, a key area for sustainable development and environmental protection.

Iva helps to navigate packaging legislation and, on this basis, proposes legislatively sound packaging solutions. She supports manufacturers of packaged goods in finding the ideal packaging for their products. She also deals with the correct labelling of packaging, which is essential for meeting regulatory requirements and informing consumers. It facilitates orientation in packaging competitions and in the packaging market, thus making a significant contribution to improving quality and innovation in this dynamic sector.

Her PhD studies focus on the development of new biodegradable films and methods to determine their degradation rates.